Ubisoft CEO stirs controversy by saying making games requires ‘friction’

Ubisoft CEO Yves Guillemot sparked controversy by saying “it takes a little bit of friction” to make video games, a comment that sparked backlash due to the company’s well-known issues of toxicity and abuse in the workplace.

“Creating a video game is not easy,” Guillemot said in a recent interview with La Presse. (opens in a new tab) (Translated by Google (opens in a new tab)) in response to a question about why workplace misconduct seems to be so widespread in the games industry. “There is a ‘challenge’, from time to time a lot of tension. Techniques must be put in place to ensure that each one manages to find his place. To create, a little friction is needed, because each one has to manage to get his place” . thought through. It’s a job that brings a lot of rewards when you’re successful, but it’s hard.”

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