YouTube Participates in Internal Testing of Online Gaming Feature

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YouTube, the renowned video sharing platform, is venturing into the gaming realm. According to a recent report in the Wall Street Journal, YouTube is conducting internal testing of a gaming product called “Playables.”

This intriguing development was revealed in an email sent to employees of Google, YouTube’s parent company, inviting them to participate in the testing phase. One of the games available to try is a captivating arcade game called Stack Bounce.

Browsing YouTube in games

Gaming has become a major focus for YouTube, given its importance as a platform for game streaming and live game viewing. The popularity of gaming content on YouTube has made it a natural host for online gaming, capturing the attention of gaming enthusiasts and casual viewers alike. With this in mind, YouTube is actively experimenting with new features to enhance the gaming experience on its platform.

The ‘Playable’ testing phase

YouTube’s email to Google employees indicates that the company is currently in the testing phase of a gaming product known as ‘Playables’. This testing phase consists of inviting employees to test the new feature and providing feedback.

While specific details about ‘Playable’ mechanics and functionality remain to be revealed, this internal test signifies YouTube’s dedication to refining the gaming experience it delivers.

Stack Bounce – an ad-supported arcade game

One of the games available to try out during YouTube’s ‘Playable’ trial period is Stack Bounce, an ad-supported arcade game. In Stack Bounce, players are challenged to break layers of bricks using a bouncing ball. The addictive gameplay, coupled with the presence of ads, creates a win-win situation for both users and advertisers. Users can enjoy the game while advertisers can reach their target audience effectively.

YouTube’s focus on gaming

Amid a slowdown in ad spending, YouTube CEO Neal Mohan has been spearheading efforts to explore new growth areas. The inclusion of gaming features aligns with this strategy, as the gaming industry continues to thrive. By incorporating games into its platform, YouTube aims to captivate its audience and provide them with an engaging and immersive experience.


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