Amazon adds free music videos, viral videos and more ad-supported content to Fire TV • TechCrunch

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Amazon has announced that Fire TV users in the US can now watch tens of thousands of music videos from major labels and independents for free. No downloads, fees or subscriptions are required to watch the music videos. Ad-supported music videos will be available from artists on the Billboard Hot 100, including Taylor Swift, Drake, Harry Styles and Lizzo, as well as a catalog of classics from different genres. The company says that new content will be added daily.

Fire TV customers can find personalized recommendations based on their tastes and viewing history, create their own mixes, or choose from pre-made playlists like Top Holiday Hits, Best of 2022 Recap, and Country Today. Users have unlimited music video skips and also have the option to play a continuous stream of similar music videos.

You can access music videos by pressing voice control on the Fire TV remote and saying “Alexa, find music videos.” Or, you can search for “Music Videos” in the app store, then click “Music Videos on Fire TV.” From there, you need to click “get” the app to download it. When the download is complete, you can select “open” to access the free music videos.

In addition to music videos, Fire TV customers will now have access to additional ad-supported content such as business and financial news from Bloomberg, The Street, CNBC and others. Users will also have access to entertainment news from brands like E! News and Mixible. Plus, customers can watch game trailers and trailers, gaming news, developer interviews, how-tos, esports, and more from providers like IGN, ESTV, and Crown Channel. Lastly, users can watch viral videos from Always Funny Videos, FailArmy, People Are Awesome, and The Pet Collective.

Additional new free content can be accessed by navigating to the “Home” icon in the Fire TV navigation bar, or by pressing the “Home” button on the Alexa Voice remote. Then you need to scroll down to “Business & Finance News”, “Entertainment News”, or “Gaming & Esports News”.

The announcement comes a few months after Amazon added free movie trailers, lifestyle content, sports highlights, and more to Fire TV. With more viewers gravitating towards free and ad-supported content as streaming subscription prices continue to rise, it makes sense for Amazon to add more free content to Fire TV.

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